It can be quite frustrating, but you simply have to explain your process to clients. There has been a lot of discussion about whether clients should have to understand the processes, I believe it they do. A client is not equipped to critique a deliverable unless they understand what it shows, what assumptions you’re making, why you designed it that way, and what influence this deliverable has in the next steps in the process.http://www.contrast.ie/blog/asking-for-feedback/